I’m Erica and I’m the Director of User Experience at Minted, where I lead my team to create products, features and experiences for our consumer and artist communities. I like that my work at Minted connects consumers to independent artists and provides these artists with an audience that appreciates their work.
I started my career in 2005 doing UI design and front-end development, after getting a degree in studio art from Skidmore College (I still paint and draw whenever I can). In 2010 I graduated from the MBA in Design Strategy program at California College of the Arts which blends design, sustainability and innovation with traditional business issues in a collaborative environment.
After getting my MBA, I became obsessed with design's role in business and have found that a simple mockup can be a catalyst for change. I’ve spent the last 5 years building UI/UX teams at startups and exploring the intersection of design and business. I like working with UX, product, executive and engineering teams to build great user experiences. I also love leading and managing a team.