I’m Erica and I’m the Head of Design at Granular, a startup that helps farmers be more efficient and profitable (our primary product is farm management software).
I’m a full-stack product design leader with 11 years experience. In 2010 I graduated from the MBA in Design Strategy program at California College of the Arts. After getting my MBA, I became obsessed with design’s role in business and have spent the last 6 years building UI/UX teams at startups, including 4 years as the Director of UX at Minted. I love defining user and business problems and leading my team to develop effective solutions to these problems.