I’m Erica and I’ve spent nearly 2 decades growing design practices, shaping product strategy and launching software people love.

I currently split my time between co-founding my startup, Practice (and writing about it, product + design leadership consulting and creative work (mostly miniatures).

From 2017–2022 I was VP of Design at Granular (now a division of Corteva Agriscience), where I built the design org from 2 to 20+ people and helped scale the business through acquisition. Prior to that, I led design teams in e-commerce and content discovery.

You can learn more about my professional experience on LinkedIn or contact me at erica.meade@gmail.com for more details.